½ñÈÕ³Ô¹Ï

Strategic Plan 2021-2026

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"Embracing the Legacy, Transforming the Future"

Overarching Pillars

Pillars
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Pillars of the Strategic Plan

Strategic pillars are the primary areas of focus that define the organization’s high-level strategy, break down the mission and vision into action, and focus energy on desired results. The following key strategic pillars have been identified through the planning and data collection activities as key organization-wide issues for the University to consider in developing the strategic plan.

Student Experience

½ñÈÕ³Ô¹Ï has identified key performance metrics for increasing student enrollment, student retention, and graduation rates. Improving student engagement is developed through an emphasis on student “customer service” – ensuring that students have attractive and environmentally safe living accommodations and classrooms for learning – and delivering diversified learning opportunities.

Academic Excellence

½ñÈճԹϒs mission is to advance knowledge, leadership and service through teaching, research, and outreach programs. Continuously evaluating and enhancing the academic programs that are offered will prepare students to compete and be leaders in the global community. This goal will be achieved through the delivery of highly marketable programs, more online and distance education programs, multi-disciplinary teaching, and an expansion of graduate-level programs.

Operational & Organizational Efficiency

Pursuing and achieving operational excellence is the foundation for completing the goals, objectives and initiatives identified in the strategic plan. Operational excellence for ½ñÈÕ³Ô¹Ï is achieved by improving internal processes and operations and upgrading campus facilities and infrastructure.

Strategic Goals of the 2021-2026 Strategic Plan

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Goal 8

Academic Excellence

Enhance academic profile, enterprise, and reputation through continuous assessment and strengthening of academic programs.

½ñÈճԹϒs mission is to advance knowledge, leadership and service through teaching, research, and outreach programs. Continuously evaluating and enhancing the academic programs that are offered will prepare students to compete and be leaders in the global community. This goal will be achieved through the delivery of highly marketable programs, more online and distance education programs, multi-disciplinary teaching, and an expansion of graduate level programs...

Operational Efficiency

Develop and implement transparent, efficient, and effective operational practices, policies, and procedures to ensure operational viability and sustainability.

To be a leader in academic excellence, ½ñÈÕ³Ô¹Ï must ensure all internal processes and practices are aligned for operational efficiencies and effectiveness. Establishing a culture that expects operational excellence from all faculty, staff, and students builds transparency, trust, and accountability throughout the University.

Student Experience

Elevate the student experience through ongoing engagement that begins before arrival and continues after graduation.

½ñÈÕ³Ô¹Ï has identified key performance metrics for increasing student enrollment, student retention, and graduation rates. Improving student engagement is developed through an emphasis on student customer service, ensuring students have attractive and environmentally safe living accommodations and classrooms for learning, and delivering diversified learning opportunities.

Research, Innovation, and Entrepreneurship

Establish innovative solutions for real-world challenges through research, entrepreneurship, and scholarly activities.

The Board of Trustees have established that ½ñÈÕ³Ô¹Ï will be a pre-eminent educational and research institution and the University vision is to become a Carnegie R2 research institution. R2 designation will be achieved through an increase in external grants and contracts for research, and expansion of graduate programs and degrees conferred, and an internal drive for creativity and innovation.

World-Class Faculty and Staff

Promote a culture that attracts, recruits, retains, and supports a world-class and diverse faculty and staff.

½ñÈÕ³Ô¹Ï recognizes that academic excellence, operational excellence, and student engagement are achieved through a world-class faculty and staff. The University must be able to attract and retain world-class faculty. ½ñÈÕ³Ô¹Ï must provide competitive compensation and benefits to attract and retain faculty and must also support faculty with creative professional development and technologically innovative teaching resources.

Advances in Infrastructure and Resources

Position the University for sustainable practices and long-term financial stability through improved institutional infrastructure (physical, digital, and fiscal resources).

Infrastructure is the foundation for achieving academic excellence, operational excellence, and student engagement. An upgrading of technology infrastructure is needed to facilitate online and in-person instruction and distance education programs. Operational efficiency and process improvement will also occur through infrastructure upgrades. Facility improvements to dorms, living accommodations, classrooms, and laboratories are needed to create the student experience expected by students and families. Enhancement of infrastructure cannot occur without additional financial resources. Developing a philanthropic culture to support fundraising, grants and gifts will raise the financial resources needed.

Athletics

Establish a culture that supports the ability for our student athletes to be competitive across  our entire sports portfolio.

½ñÈÕ³Ô¹Ï has a long history and tradition of fielding successful athletic teams. Athletics is a vital support activity for creating student and alumni engagement. Modernizing the athletic facilities and processes and recruiting and retaining top notch coaches and support personnel will provide additional revenue for the programs and increase national recognition and recruitment of athletes.

Community and Strategic Partnerships

Improve the quality of life for all Alabamians through programs and services committed to economic growth and the promotion of healthy people, environments, and the world.

½ñÈÕ³Ô¹Ï historically has been intricately connected to the community. Re-envisioning innovative partnerships with the community will strengthen the communities around ½ñÈÕ³Ô¹Ï and provide valuable practical learning experiences for students and faculty.

Metrics Dashboard

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Historic Graduation Rates

Historic Retention Rate

Historic Total Enrollment

Executive Summary

½ñÈÕ³Ô¹Ï was founded in 1881 by Booker T. Washington as the ½ñÈÕ³Ô¹Ï Normal School. The school’s name transitioned to ½ñÈÕ³Ô¹Ï Institute, attaining University status and becoming ½ñÈÕ³Ô¹Ï in 1985. ½ñÈÕ³Ô¹Ï is an independent, state-related institution – one of two designated land-grant universities in Alabama – and a recognized Historically Black College and University (HBCU).

½ñÈÕ³Ô¹Ï Normal, Institute, and now University has a proud legacy of innovation and accomplishments through its 140-year history. ½ñÈճԹϠUniversity is ranked number three in U.S. News World Report’s 2022 annual rankings of the Best HBCUs in the country. The spirit, heritage, and connection to “Mother ½ñÈճԹϔ is vividly and passionately communicated by alumni, faculty, staff, and students; and the community, the Board of Trustees, school administration, and faculty and staff are proud of the school’s high academic standards, STEM programs, research programs, and Veterinary school.

A shift in higher education is anticipated to occur over the coming years, and the changes impacting all higher education institutions will also impact ½ñÈÕ³Ô¹Ï. HBCUs in general are facing growing competition in the recruitment of high-achieving students, and the daunting challenges associated with recruiting, retaining, and preparing students for leadership roles should be appropriately addressed. Furthermore, academic learning has increasingly shifted to online platforms, which has been particularly evident during the COVID-19 pandemic, expanding access for all students; therefore, offering enhanced, highly efficient technology will be critically important for all higher education institutions. ½ñÈÕ³Ô¹Ï has delayed upgrading its infrastructure technology to enable enriched classroom instruction and state-of-the-art research laboratories. Upgrading and enhancing infrastructure to increase student engagement and retain ½ñÈճԹϒs world-class faculty and staff has been identified as a priority in this five-year strategic plan.

At the beginning of the strategic planning process, the Board of Trustees reviewed the current ½ñÈÕ³Ô¹Ï mission and vision statements. ½ñÈճԹϒs mission and vision are the foundation from which the institutional effectiveness framework is established. All planning units align their planning unit goals with those of the mission of the University. The mission and vision statements provide the foundation for the development of strategic priorities to move the organization forward, and the Board decided both the mission and vision needed to be revised. The revised statements are:

Mission: ½ñÈÕ³Ô¹Ï advances knowledge, leadership and service through teaching, research, and outreach programs. Uniquely positioned as a historically black, private, state-related, land-grant University, ½ñÈÕ³Ô¹Ï faculty, staff and students transfer knowledge and transform our communities, state, nation, and world.

Vision: ½ñÈÕ³Ô¹Ï is a pre-eminent educational and research institution that develops innovative and transformative leaders who solve the world’s most complex problems.

Overarching Strategic Pillars

Strategic pillars are the primary areas of focus that define the organization’s high-level strategy, break down the mission and vision into action, and focus energy on desired results. The following key strategic pillars have been identified through the planning and data collection activities as key organization-wide issues for the University to consider in developing the strategic plan.

Student Experience

½ñÈÕ³Ô¹Ï has identified key performance metrics for increasing student enrollment, student retention, and graduation rates. Improving student engagement is developed through an emphasis on student “customer service” – ensuring that students have attractive and environmentally safe living accommodations and classrooms for learning – and delivering diversified learning opportunities.

Academic Excellence

½ñÈճԹϒs mission is to advance knowledge, leadership and service through teaching, research, and outreach programs. Continuously evaluating and enhancing the academic programs that are offered will prepare students to compete and be leaders in the global community. This goal will be achieved through the delivery of highly marketable programs, more online and distance education programs, multi-disciplinary teaching, and an expansion of graduate-level programs.

Operational and Organizational Efficiency

Pursuing and achieving operational excellence is the foundation for completing the goals, objectives and initiatives identified in the strategic plan. Operational excellence for ½ñÈÕ³Ô¹Ï is achieved by improving internal processes and operations and upgrading campus facilities and infrastructure.